How to Influence and Move People With Story

Master the art of short-form oral storytelling

Connect and build trust in under 60 seconds with any audience

Improve your story-listening skills for conveying empathy with others


Our 5-step story building structure is simple and easy to learn

You will be crafting and telling powerful stories in minutes

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“The art of story is something that great leaders understand and encourage in their people. They know that being able to construct a narrative draws people in and helps them relate to you and your message.”

-Rishad Tobaccowala - Author of Restoring the Soul of Business - staying HUMAN in the age of data

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"Facts Tell, Stories Sell!"

Credible research suggests your prospects value relevant stories!

According to 2013 Gartner research, 70% of buyers surveyed, agreed to strongly agreed with the statement “customer stories and case studies are the best way that providers can communicate differentiation that I trust.”

More recently, 2017 Forrester Research showed short-form interactive content like peer stories and credible industry-specific data attract and engage B2B buyers.  

The problem is that most case studies written by marketing don’t inspire or move anyone.

Learn this Leadership and Sales Skillset

STORY Seeking for Leadership and Sales is a skillset that requires training, practice and refinement. Although the fundamentals of story seeking apply to any human communication, there are unique skills based on the nature of your interaction

STORY Seekers for Sales Workshops teach attendees to:

  • Build and share the three essential stories every salesperson should know.
  • Establish trust and belief with prospects in under 90 seconds.
  • Overcome the "discovery resistance" of the prospect.
  • Learn how to speak to the decision-making area
    of the prospect's brain
  • Listen and empathize with the buyer's story

Register for the Upcoming Workshop

This workshop focuses on the professional salesperson. Selling requires specialized skills for building relationships quickly to achieve the goal of determining if that salesperson can be of service to their prospect. Having your prospect share their stories on their challenges and successes provides insight and perspective in the buying relationship.


What our clients say


The Science of Selling Through Emotional Connection and the Power of Story

Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers―purely a left brain exercise, which turns buyers off. This book explains a better way.”―John Burke, Group Vice President, Oracle Corporation