How to Influence and Move People With Story
Master the art of short-form oral storytelling
Connect and build trust in under 60 seconds with any audience
Improve your story-listening skills for conveying empathy with others
“The art of story is something that great leaders understand and encourage in their people. They know that being able to construct a narrative draws people in and helps them relate to you and your message.”
-Rishad Tobaccowala - Author of Restoring the Soul of Business - staying HUMAN in the age of data
"Facts Tell, Stories Sell!"
Credible research suggests your prospects value relevant stories!
According to 2013 Gartner research, 70% of buyers surveyed, agreed to strongly agreed with the statement “customer stories and case studies are the best way that providers can communicate differentiation that I trust.”
More recently, 2017 Forrester Research showed short-form interactive content like peer stories and credible industry-specific data attract and engage B2B buyers.
The problem is that most case studies written by marketing don’t inspire or move anyone.
Learn this Leadership and Sales Skillset
STORY Seeking for Leadership and Sales is a skillset that requires training, practice and refinement. Although the fundamentals of story seeking apply to any human communication, there are unique skills based on the nature of your interaction
STORY Seekers for Sales Workshops teach attendees to:
- Build and share the three essential stories every salesperson should know.
- Establish trust and belief with prospects in under 90 seconds.
- Overcome the "discovery resistance" of the prospect.
- Learn how to speak to the decision-making area
of the prospect's brain
- Listen and empathize with the buyer's story
Register for the Upcoming Workshop
This workshop focuses on the professional salesperson. Selling requires specialized skills for building relationships quickly to achieve the goal of determining if that salesperson can be of service to their prospect. Having your prospect share their stories on their challenges and successes provides insight and perspective in the buying relationship.
What our clients say
“I attended the story-seekers workshop a few years back and can say that it has greatly benefited me in my career, as well as my personal life. Over the course of three days, I was able to learn immediately actionable techniques. With an emphasis on developing trusting, long-term relationships, the Storyseekers program completely changed my philosophy on sales, and communication in general, offering life-long benefits.
I could not speak more highly of the individuals at Storyseekers. Storytelling is something most people would never associate with sales. Mike Bosworth had the foresight to see that correlation. I couldn’t think of better coaches than John Kratz and Rob Stenberg.
I highly recommend setting aside the time for this webinar. Whether you are a veteran salesperson or a recent graduate seeking employment, this training has invaluable insights to offer!”
John hosted his "STORYseekers Workshop for us here in Lutsen, We had business owners, local social media and marketers attend.
As the two day class unfolded each and every person who attended learned "how" to tell a story with the components that allow us to engage with the customers and the audiences we are trying to connect with through social media and marketing. The class was fun, interesting and interactive. Thank you John we look forward to the next series of "Storytellers" It definitely left everyone wanting to learn more~
We hired John to speak at our annual Sales Summit. He did a great job customizing the content to our team and to the amount of time he had. The team was engaged throughout and learned a lot. They still talk about it to this day.
I attended the Story Seekers lead by Mike Bosworth and John Kratz. If you are a business owner seeking new clients, VP of sales trying to drive net new customers, or a sales associate looking to gain new relationships I insist you attend the Story Seekers seminar. Since attending this workshop I am setting more new meetings than ever before, gaining larger clients, and having more meaningful conversations at the C level. Most importantly, my clients are gaining immediate measured value due to this strategic method of communication.
I recently worked with John Kratz one on one through his STORYseeker workshop for preparation on my sales pitch for a possible job opportunity. Needless to say, John coached me on the power of storytelling and because of this workshop I landed my first career job as a medical device associate sales representative. He does great work and he really truly will help you succeed! Thank you again John!
I was fortunate enough to experience John’s training last year. He is an incredible leader and storyteller. I learned more about sales and success in a short time in his training then I have through any other avenue to date. His experience and ability to deliver a lesson stands above the rest. In my experience, many sales trainers have a bad reputation because people say that they only know how to train and they do not actually understand what it takes to be successful on the front line of sales. This is not the case for John, he speaks from his experience and he has a resume to back up all his techniques. Following training, John and I have remained in contact. He has even taken it upon himself to connect me with other professionals in the industry, one of which led to a new position for me. Anyone who has the opportunity to participate in John’s workshops should consider themselves lucky.
WHAT GREAT SALESPEOPLE DO
The Science of Selling Through Emotional Connection and the Power of Story
“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers―purely a left brain exercise, which turns buyers off. This book explains a better way.”―John Burke, Group Vice President, Oracle Corporation