Blog Articles
My partner, Mike Bosworth published Solution Selling: Creating Buyers in Difficult Selling Markets in 1993.
Solution Selling was, and still is, a diagnose & prescribe questioning framework designed to properly position products and services for targeted buyers. The...
On October 31, 2016, Mike appeared on Phil Bush’s radio show “Sales Execution Optimization – the New SEO”, to talk about the future of sales execution, and the power of story. Listen to the episode here:
Phil and Mike will be discussion “Storytelling and...
Mike Bosworth, has been a thought leader within the field of sales for decades. He has designed several sales training programs for a number of fortune 500 companies, and is a seasoned author, speaker, entrepreneur, and sales philosopher. In this conversation, we hit on the power of...
Carly Wennogle of Kapost writes about 4 Storytelling Lessons for Marketers she learned at the 2015 Storyseekers™ workshop.
