by Mike Bosworth
A frustrated VP of Sales.
At the peak of my Solution Selling business, in the mid-90s, I was speaking to one of our clients. He was the VP of Sales of an enterprise B2B salesforce of 200 reps. He was selling highly complex software as a service application to...
By Mike Bosworth
Statistics tell us that 50% of all non-technical graduates of four-year colleges will spend some career time as salespeople. There are over 4000 colleges and universities in the United States. Among them, only about 200 have more than two courses in selling or...
When meeting Sales Executives of companies with offerings to improve enterprise
productivity (Sales/marketing automation, CRM, etc.), I often ask: "What contribution
does marketing make to enable your salespeople to have business conversations with
decision-makers who have a high probability of...