Home Speaking Workshops Workshop Schedule Consulting Blog About Contact

Blog Articles

Discovery Resistance
Discovery Resistance b2b discovery resistance mike bosworth solution selling

by Mike Bosworth

A frustrated VP of Sales. 

At the peak of my Solution Selling business, in the mid-90s, I was speaking to one of our clients.  He was the VP of Sales of an enterprise B2B salesforce of 200 reps. He was selling highly  complex software as a service application to...

read more ⟶

Categories

b2b buyers journey coaching crossing the chasm customer enablement marketing with sales customer experience marketing discovery resistance marketing and sales metrics mike bosworth sales sales productivity solution selling story storyseekers storytelling team building