Blog Articles

What is "Team Building?" But, really, what is it? If you ask twenty different business executives for their definition of team building, you will most likely hear twenty versions full of vague platitudes. A typical description might sound like the process of user interaction, activities,...

When meeting Sales Executives of companies with offerings to improve enterprise
productivity (Sales/marketing automation, CRM, etc.), I often ask: "What contribution
does marketing make to enable your salespeople to have business conversations with
decision-makers who have a high probability of...